What is Bluecoup?

BLUECOUP is working to initiate and foster a movement to adopt a new symbol in the human visual language – a sky-blue ribbon to be flown on the tops of flagpoles worldwide. It is a simple design with a simple but powerful message: We are connected. All of humankind is our family and Earth is our home.

These concepts are not new, of course. They exist as diverse expressions on the fringes of our awareness. BLUECOUP aims to bring them to the forefront in a visible and tangible way so that we can openly acknowledge and celebrate what we all have in common.

To complete the picture

We are all classified and branded – by our geography, institutions and affiliations and by our preferences and passions. While these symbols unite us with a sense of community and inspire us with purpose, they also separate us. There is nothing that symbolizes all of us – together – on planet Earth.


Albert Einstein image

We cannot solve problems by using the same kind of thinking we used when we created them”

      --Albert Einstein

Might this simple reminder create enough of a heightened awareness and an expanded perspective on who we are and our place in the world to create a different kind of thinking? What can we achieve if we all feel that no matter who we are, we belong; and no matter where we are, we are home?

What is the goal of BLUECOUP?

The mission is to fill the skies with this new symbol for our common humanity and the home we all share. There are no expected outcomes other than this. And for this reason, the BLUECOUP project might be considered an experiment – the "let's see what happens" approach based on confidence that Einstein was right. Let's see what happens when we go about creating the kind of world we want for ourselves, our families and our communities – but with a renewed perception of ourselves as part of the human community.

The idea for the BLUECOUP project was based on a personal realization inspired by the events of September 11, 2001. The story The Forgotten Flag describes that moment.

If you are interested in participating in the project to fill the skies with a new symbol for humankind, Here's how you can help

Thank you for reading about BLUECOUP.

Jere Kittle is an artist and photographer living in Richmond, VA, USA, Earth.

"If you do not raise your eyes you will think you are the highest point.”

     -- Antonio Porchia




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